In Conversation with Alex Semenzato of Cortexica

May 1—Today content, commerce and community are increasingly entwined. Smart retailers know that in order to convert, they must capture the consumer via engaging content and seamlessly connect content with their inventory. Christoph Burgdorfer sits down with Alex Semenzato of Cortexica, the developer of the image recognition… Read More ▶

The Legal Workshop: 10 Tips to Protect your Brand

Apr 28—As a designer or brand owner, your livelihood is your creativity - namely your designs, your products and your brand - and the protection of these is central to the value and success of your business. Whether at the business plan stage, looking for investors, manufacturers or stockists or considering selling your business,… Read More ▶

Backstage Access: Fashion Digital UK

Apr 21—Earlier this month, Fashion Digital came to London for the first time with a one-day event, uniting retailers, e-commerce and digital marketing experts to discuss challenges facing UK apparel retailers online. Known for its earlier stateside editions, Fashion Digital NY and Fashion Digital LA, the day promised interesting… Read More ▶

Deconstructing the Art Behind the Sale

Apr 17—It can sometimes be easy to neglect the customer service aspect of a sales relationship. Though closing a sale is always the ultimate goal, the selling experience should be a solid first step in forging a lasting and lucrative relationship with a potential customer. We examine a few transversal ideas that will help… Read More ▶

The Importance of Pre-collections

Apr 15—In the past, sales of designer ready-to-wear took place in February and September around the runway shows. But for anyone in the know, the traditional buying season is not quite what it was. How so? That’s down to the all-important “pre” collection, not such an original concept in the States perhaps, but here… Read More ▶

Talking Content and Commerce with Charlie May

Apr 9—For today's emerging brand owners, creating engaging digital content is as much a commercial concern as is producing beautiful garments. We sit down with Charlie May, the London-based designer at the helm of her eponymous label and the blogger behind Girl a La Mode, to discuss how content and commerce lie at the heart… Read More ▶

Backstage Access: Freestyle Fashion Conference

Apr 2—This past Saturday marked Open Source Fashion’s second Freestyle Fashion Conference at LIM College. Rather than sticking to a standard conference format, which usually involves keynote speeches and panel discussions, Open Source’s founder Pavan Bahl structured the event in five blocks, with different sessions during… Read More ▶